B2B Appointment-only Script

Cold-Calling Phone Script for B2B Appointments

Dial the business and wait for an answer with a smile on your face.

ASSUME THE SALE AND GO FOR THE CLOSE

Hey John, this is Jerry Dolan with Family Heritage and I’m going to be swinging by later today.

Before I head over I figured I’d give you a call and find out what your slow time is.

If they have an objection (“Well what’s this about?”)

I’m just gonna take about 5 quick minutes to go over what it is I do for other businesses near you.

If you like it great, if not no worries.

Questions to ask:

  • Around what time do you slow down throughout the day?
    .
  • How many employees do you have?
    .
  • Are you all covered under health insurance through the company?
    .
  • So would morning or afternoon be better for you?
    .

PAUSE AND GET AN ANSWER EVERY TIME – FIRST PERSON TO TALK LOSES

SET A TIME, THANK THEM FOR SPEAKING WITH YOU AND HANG UP

DO NOT GO INTO DETAIL OR TRY AND DEMO – JUST SET THE APPOINTMENT