B2B Appointment-only Script
Cold-Calling Phone Script for B2B Appointments
Dial the business and wait for an answer with a smile on your face.
ASSUME THE SALE AND GO FOR THE CLOSE
Hey John, this is Eric with Refundable Coverage and I’m going to be swinging by later today.
Before I head over I figured I’d give you a call and find out what your slow time is.
If they have an objection (“Well what’s this about?”)
I’m just gonna take about 5 quick minutes to go over what it is I do for other businesses near you.
If you like it great, if not no worries.
Questions to ask:
- Around what time do you slow down throughout the day?
- How many employees do you have?
- Are you all covered under health insurance through the company?
- So would morning or afternoon be better for you?
PAUSE AND GET AN ANSWER EVERY TIME – FIRST PERSON TO TALK LOSES
SET A TIME, THANK THEM FOR SPEAKING WITH YOU AND HANG UP
DO NOT GO INTO DETAIL OR TRY AND DEMO – JUST SET THE APPOINTMENT