Elevator Pitch while Networking
People care more about why you do what you do than exactly what you do.
This elevator pitch has been constructed with this in mind. Memorize this and you will never again stumble over your words when anyone asks, “So what do you do?”
I help families set up financial back up plans in the event that anyone in their family ever has to go through a battle with cancer. It is crazy just how common cancer is today.
(PAUSE. You want to let them respond here. Almost everyone will say something like, “Oh my gosh, seriously!” Making your elevator pitch a dialogue instead of a monologue is powerful.)
It seems like you can’t jump on Facebook anymore without seeing a new Go Fund Me page for a local family struggling financially because of cancer or open a newspaper without seeing a benefit dinner or 5k being run to help out.
(PAUSE so they can respond with a “Totally” or something similar.)
The thing a lot of people don’t realize is that it typically isn’t the medical bills that sink people, because most folks have solid health insurance. It is all of the other stuff. Most people battling cancer will be off work for a year or more, but on top of that, they now have an extra $20,000-$50,000 of added expenses each year between travel expenses, co-pays, and other things you just don’t think about until going through it. So we pay money directly to families to help keep them afloat so that they can focus on the fight and not the finances.
(PAUSE for positive response.)
What is really cool is we don’t really advertise this product, so instead of spending millions on ads, we do a return of premium. If someone goes through cancer their coverage is there, but if they don’t, they refund 100% of the premiums.
(PAUSE for positive response)
Don’t you wish home and auto insurance worked that way!
(PAUSE for agreement)
I absolutely love that it is such a win-win for people. And we also help folks with heart attacks, strokes, and major accidents as well in the same way.”
If this is early in your career:
Right now I am just looking forward to getting started – maybe I can practice on you to get warmed up! (laugh)
If it is a networking event:
After finishing the elevator pitch immediately turn it back around and ask more questions about what they do and then wrap up eventually with:
Well I would love to grab a cup of coffee with you at some point and get to know your business a little better!