Alex Hermozi

Published by Eric Hemati on July 11, 2024July 11, 2024

• Age 23: Quit his consulting job.
• Age 24: Started 5 gyms.
• Age 26: Closed down 6th gym. Lost everything.
• Age 26: Started relaunching gyms.
• Age 26: Lost everything again.
• Age 26: In desperation, started licensing model. It worked.
• Age 27: Licensing business made $3M profit in 6 months.
• Age 28: Licensing business made $17M profit in 12 months.
• Age 28: Started a supplement company and did $20M in the first year.
• Age 29: Launched a software company.
• Age 31: Sold 75% of the software company to a strategic buyer.
• Age 31: Sold 66% of the licensing and supplement companies at a $46.2M valuation in an all-cash deal to American Pacific Group.

The point is… We’re all in the middle of writing our own stories.

The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean YOU WIN.

May your desires be greater than your obstacles.