How To Do An Elevator Pitch

If you’ve ever been given 30 seconds to answer the questions “What do you do?” you already understand the importance of having a quick, concise and memorable intro. I’ll give you mine and then break the components down so you can see the theory behind the verbiage: “What I do Read more…

What Successful People DON’T do

By Laura Vanderkam The author of What the Most Successful People Do on the Weekend shows us how to have more get-up-and-get-ahead during the rest of the week. 1. They Don’t Keep Spinning. Yes, successful people work a lot. Martha Stewart, for instance, has famously claimed to sleep just four Read more…

Why People Hate Their Jobs

I was on Facebook this morning and was struck by a status update by James Altucher who is one of my favorite bloggers. I reposted one of his articles from Techcrunch earlier when I woke up after the Mayan calendar closed out and I realized that some ancient prophecy wasn’t Read more…

Don’t Answer an Unasked Question

Have you ever brought up a point, a feature or a benefit about your product or service that actually ended the sale? If you have, you were providing answers to questions that probably would not even come up in the selling process. Product knowledge is essential – when you’re in Read more…

People Buy the WHY

People don’t buy what you do, they buy why you do it! I’m a big believer in knowing why you’re in business and then building your identity around the answer to that QUESTion. Simon Sinek spoke at TED about this very idea and how it is realized in action by Read more…