5-Star Prospects

Published by Eric Hemati on May 24, 2017

One of my agents just asked me a great question – how do you rank the quality of your prospects?

Think of it in terms of stars – like they do on Netflix or Amazon. A 5-star prospect would be:

1. Two-income family
2. Kids
3. Connected in some way to other clients
4. Business Owner
5. Cancer story or other story close to them

The fewer stars, the less quality (on the surface) – but remember, you still never know. The 5-Star system is more for deciding how to spend your time wisely than for deciding whether or not to even talk to someone.