One of my agents just asked me a great question – how do you rank the quality of your prospects?
Think of it in terms of stars – like they do on Netflix or Amazon. A 5-star prospect would be:
- Two-income family
- Connected in some way to other clients
- Business Owner
- Cancer story or other story close to them
The fewer stars, the less quality (on the surface) – but remember, you still never know. The 5-Star system is more for deciding how to spend your time wisely than for deciding whether or not to even talk to someone.