Don’t Answer an Unasked Question

Have you ever brought up a point, a feature or a benefit about your product or service that actually ended the sale? If you have, you were providing answers to questions that probably would not even come up in the selling process. Product knowledge is essential – when you’re in Read more…

People Buy the WHY

People don’t buy what you do, they buy why you do it! I’m a big believer in knowing why you’re in business and then building your identity around the answer to that QUESTion. Simon Sinek spoke at TED about this very idea and how it is realized in action by Read more…